Show us every step of the funnel, in order, and tick the step where the experiment runs.
06Experiment we will reproduce
Give us the Control, the Variant and the results.
07Data we need from you
Aggregated exports are fine. Any file type, several files per line.
Funnel conversion at each stepHow many users reach each step, and at each step what they chose (closed, option A, option B, plan length). If there is a drop-off after "continue" and before payment, include it. Same market and dates as the experiment.
Past experimentsGive us the Control, the Variant and the results. Earlier pricing or paywall tests and how each affected user and revenue conversion against its baseline. Not the experiment in 06.
DemographicsWho your customers and visitors are in this market: age, gender, location, device, channel, new vs returning. If you have it, qualitative data on why customers churn or stay (surveys, cancellation reasons, reviews).
ConfidentialityAll information and data provided through this brief remain the confidential property of the client. OpenHuman Ltd will use it solely for the purpose of preparing and performing the pilot, will not disclose it to any third party, and will not use it for any other purpose. On the client's request at any time, including immediately after the pilot, OpenHuman will delete the data and confirm deletion in writing. Where a non-disclosure agreement is in place between the parties, its terms prevail.